This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose • PNR 174: It Doesn't Matter If You Call it Content Marketing • Listen on Fountain
PNR 174: It Doesn't Matter If You Call it Content Marketing
In this episode of This Old Marketing, Joe and Robert discuss how publishing agencies are struggling with the business model of creative services. Print is still a very real opportunity for brands targeting teens and tweens, and new video research shows how so many brands are going wrong. Rants and raves include the book Charlatan and a rather large rant on a content marketing opinion piece. This week's TOM example: Abbott Labs. This week's story links: Publishers Face Content Studio Growing Pains http://digiday.com/media/model-cant-hold-publishers-face-content-studio-growing-pains/ Teens And Tweens Are A Print Hungry Audiencehttp://www.minonline.com/teens-tweens-magazines-bauer-media-group/ Video Is The New Blogginghttp://www.convinceandconvert.com/content-marketing/new-research-shows-video-is-the-new-blogging/ SPONSOR - http://ContentMarketingAwards.com - http://contentmarketinguniversity.com - http://intelligentcontentconference.com Rants and Raves http://nativeadvertisinginstitute.com/blog/native-advertising-technology-landscape/ http://www.thedrum.com/opinion/2017/03/13/apples-are-not-oranges-and-content-marketing-means-nothing https://www.amazon.com/Charlatan-Americas-Dangerous-Huckster-Flimflam/dp/0307339890 This Old Marketing Abbott Laboratories: Provisioning A Vision
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Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.