Today's NEW podcast topic is a deep dive into a presentation I did 312 weeks ago: Don't Sell, Build Audience (my social media #ThrowbackThursday this week). Change your mindset, approach and strategy from aggressively selling to developing an audience through relationships, value offers, setting and then meeting expectations (plus more). Let's talk about it!
01:45 People don't like to be "sold"
03:50 Don't sell, offer value
04:24 Connect first, build relationships
05:18 What is a business relationship?
07:00 Listen more, then speak  
09:00 Offer value for all  
10:47 Establish your Brand voice  
13:20 "Your brand story only works when it's true, simple and consistent"
23:00 Move to purchase, not a trick
23:45 Repeat for sustainable success 

"Thank you IABC - OKC for letting me present about branding story and voice." - Me on Twitter in 2016. The #SaturdayMorningHustle podcast is for anyone willing to come in early, stay late or hustle on the weekend to be successful. http://bit.ly/ListenToSMH