Takeaways

• Tell a story so good that it starts being yours.
• The company story evolves as it grows.
• Employees and clients become part of the narrative.
• A brand can become a part of community identity.
• Greed can hinder the growth of a story.
• The ultimate compliment is when others tell your story.
• Humility is essential in leadership.
• Your product should be seen as a legacy.
• Attention-seeking behavior can be destructive.
• Empowering others is key to a successful narrative.

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