In this episode, we talk to Sarah Goodman, the founder, and CEO of Chiwis. Chiwis is a natural snack food company based in Squamish, British Columbia.After making her own kiwi chips to bring camping, hiking, or binging Netflix, Sarah decided to share these healthy treats with friends and family. They were then dubbed as "healthy tasting sour patch kids" and Sarah began the journey to create her brand. Chiwis now has five different flavours of all natural fruit chips. One big goal of the brand is to use as much up-cycled fruit as possible to decrease food waste.In the two years of growing her company, Sarah has been able to get her product into over a thousand stores and is working in the US markets.You’ll hear how Sarah started her company, the journey toward her first sale, and how she used the COVID-19 pandemic to pivot. Sarah shared that she raised the majority of the money for Chiwis on Zoom wearing a hoodie!Her entrepreneurial background in technology has shaped how she is building Chiwis.This episode dives into the potential of consumer packaged goods, how to build a brand, and how to finance it. She shares her experience as a woman in tech and finance. Don’t miss out on this empowering episode.Check out some of our most popular episodes:Chicken S#!it CEOs w. Mogens Smed: https://bit.ly/3M7c4xCLeadership Lessons from Louis Vuitton, Samsonite, and Now, EVCP Growth Equity: https://bit.ly/3LN5GugCanada’s Best Venture Partner w. Bruce Croxon: https://bit.ly/3ppCAt9For more information on our sponsor, please visit Olympia Trust CompanyStay in the know and follow along:Subscribe to the podcast:iTunes - https://apple.co/43d7C6ZSpotify - https://spoti.fi/43d7SmrConnect with our host, Cory Cleveland on LinkedIn: https://bit.ly/3Lti42oVisit The Insider’s Guide to Finance Website: https://bit.ly/3ANacUrSign up for our free 5-part master class Investor Marketing 2.0: https://bit.ly/42C0FLWFollow us on LinkedIn: https://bit.ly/42grK7wSubscribe to our YouTube channel: https://bit.ly/411XXxUSubscribe to The Knowledge Bank Letter - a periodic letter of actionable insights, interviews, and quality curations: https://bit.ly/3pgdAVf