161. Facebook Ads: You're Doing It Wrong with Marin Ištvanić
In today’s episode of Mastering eCommerce Marketing, host Eitan Koter chats with Marin Istvanic, Head of Performance Marketing at Inspire. Inspire is a boutique agency known for turning Facebook ads into serious growth for direct-to-consumer brands.
Marin spent over $100 million on Facebook advertising, so he has firsthand knowledge of what actually works and what doesn’t. He’s also successfully grown his own brands, reaching impressive milestones like $30 million in revenue in just three years.
In their conversation, Marin gives listeners a straightforward breakdown of recent changes happening on Facebook ads. He explains clearly how Facebook’s newest algorithms, including the shift to Advantage Shopping campaigns, affect ad performance.
Marin also reveals common pitfalls that brands frequently fall into, like neglecting customer reviews or misunderstanding their target audience and how to avoid these costly mistakes.
Beyond strategies and tactics, Marin shares why consistency and customer insights matter most in performance marketing. He emphasizes that Facebook ads alone won’t fix a weak product or poor offer; the foundation of the business must be strong.
Whether you’re just getting started or looking to sharpen your ad strategy, Marin offers practical and honest advice on creative formats, testing methods, and simple adjustments that lead to measurable results.
Tune in to this episode if you're ready for a no-nonsense guide to making your Facebook ads deliver real growth, straight from someone who’s done it successfully, again and again.
This conversation might just simplify your approach to Facebook ads and help your brand finally reach its potential.
Website: https://www.vimmi.net
Email us: info@vimmi.net
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
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Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/
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Guest: Marin Ištvanić, Senior Media Buyer at Inspire Brands Group
Watch the full Youtube video here:
https://youtu.be/TBMkPBb7Pu0
Takeaways:
- Freedom allows flexibility in work and life.
- Consistency is the key to mastering any skill.
- Facebook's new algorithm will automate ad serving.
- Understanding customer insights is crucial for effective ads.
- Common mistakes include outdated setups and poor targeting.
- Creative diversification is essential for successful campaigns.
- Monitoring performance metrics helps identify issues.
- Launching a brand requires understanding market demand.
- Video ads are effective for problem-solving products.
- Start learning through practical experience and community engagement.
Chapters:
00:00 Introduction to Marin Istvanic and His Journey
02:52 The Importance of Freedom, Consistency, and Balance
05:45 Changes in Facebook Ads: The Andromeda Algorithm
09:02 The Evolution of Media Buying Roles
12:05 Common Mistakes in Facebook Advertising
15:01 Creative Strategies for Effective Advertising
17:59 Targeting and Market Insights for Facebook Ads
21:01 Launching and Scaling Brands: Marin's Experience
23:57 Tools and Metrics for Monitoring Ad Performance
26:48 Advice for Aspiring Media Buyers