Timestamps:

6:54 - Why is the US the main startup destination?

8:56 - 3 main challenges of moving to the US

19:40 - Should you move your headquarters? 

29:18 - How S-GE can help you in the US 

This episode was co-produced with Switzerland Global Enterprise. Click ⁠here⁠ to learn more about the Swisstech pavilion at CES 2025, mentioned at the start of the episode.

About Céline Udriot & Karine Jeanmonod-Wittmer:

Céline Udriot is the COO at Largo.ai, a startup providing next-generation storytelling tools for the audiovisual industry using artificial intelligence. She holds an MBA from Vatel Switzerland and worked in the hospitality industry before joining Largo.ai in 2022.

Karine Jeanmonod-Wittmer is a trade commissioner in charge of Startup Ecosystems & Partnerships at the Swiss Business Hub USA, which represents Switzerland Global Enterprise in the US. She holds a master's degree in Economics & International Relations from the Geneva Graduate Institute, and had been working in the US for 14 years before joining Swiss Business Hub in 2018.

During their chat with Silvan, Céline and Karine discussed entering the US market as a Swiss startup, both from a founder’s perspective and from SBH’s perspective. Among other topics, they elaborated on why the US’ size, affluence and political stability make it the most attractive market for startups still today, and mentioned some of the challenges of breaking into this new market as a Swiss startup, namely networking “cliques”, unexpectedly high expenses, and cultural differences regarding the level of ambition.

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