058. 57 Actionable Insights From 57 Episodes Of The Productive Insights Podcast (2015 — A Year In Review) Part 1 of 3
Part 1 of 3: 57 Actionable Insights From 57 Episodes Of The Productive Insights Podcast (2015 — A Year In Review)
It’s been almost a year since I released my first podcast with Neil Patel in February 2015. I’ve released 57 episodes so far this year.
I thought it would be a good idea to extract some of the key actionable insights that stood out for me from each of the podcast episodes.
The format I’m going to follow is: Tell you a bit about each episode and then tell you the key actionable insights and action points that stood out for me. This isn’t a substitute for listening to the actual episodes because, of course, different things would strike you as important and actionable depending on your individual experiences and inclinations.
Anyway, in this 3-part series, I will share some of the things that really stood out for me and each podcast episode that you will hopefully find useful. I will also include links to each of the episodes (below) in the show notes so you can always go back to those episodes and listen in more detail.
As always, if you find this information valuable or helpful, then please do share it with friends via social media or email so it can reach as many people as possible. Also, please do stop by iTunes and leave a five-star review if you feel so inclined. It would mean the world to me.
001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing:
At around the 3-minute mark, we talk about Neil's criteria for selecting clients … Guess what? It’s not financial in nature! The most important thing is about helping someone out and enjoy the process. "If you can’t help them out, what’s the point in taking on a client?" - Neil Patel
Action step: Only take on clients when you know you can deliver results.
002. James Schramko On How To Use The Recurring Income To Maximise Profit And Fund Your Perfect Lifestyle
James explains the Profit formula at around the 2-minute mark: Customers = Traffic x Conversions. And then, you have: Customers x Transaction Value x Frequency x Margin. This is what James used to build a low maintenance and high-profit business that facilitates a freedom-based lifestyle. The Farming vs Hunting analogy is how he explains it at the 3-minute mark.
Action step: Consider creating a recurring income business model, so rather than trying to acquire new customers every day, you’re selling more products to the same customers that have already done business with you.
003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online
Jon Morrow, founder of Boost blog traffic, can’t move from the face down. He has spinal muscular atrophy. His story about how he traveled 5,000 kilometers to Mexico to fund his high medical expenses and build a business that makes 8 figures.
Action step: Practice writing great headlines (we talk about it at around the 18-minute mark in the podcast).
004. 7 Ways Poor Sleep Is Killing Your Productivity (And What You Can Do About It)
What Improper Sleep Does To Your Circadian Rhythms. Could Your Poor Sleep Habits Suddenly Become Deadly? How Poor Sleep Affects Your Productivity, Concentration And Focus. What Inadequate Sleep Does To Your Creativity and Problem Solving Skills. What Lack Of Sleep Does To Your Metabolism, Your Immunity, And Your Health. Is Sleep Deprivation Causing You To Make Mistakes?
Action step: Get 7-8 hours of sleep every night (most folks need at least 7 hours of sleep).
005. Jake Hower (Fuzed App Creator) On How To Increase Customer Retention Through Automated Marketing
We talk about what we mean by the term automated marketing and discuss quite a few concepts around marketing sequences with a focus on customer onboarding sequences.
Action step: If you can afford it … Get a specialist to help you! Don’t try and do it yourself. (We discuss this at around the 20 min mark.)
006.
It’s been almost a year since I released my first podcast with Neil Patel in February 2015. I’ve released 57 episodes so far this year.
I thought it would be a good idea to extract some of the key actionable insights that stood out for me from each of the podcast episodes.
The format I’m going to follow is: Tell you a bit about each episode and then tell you the key actionable insights and action points that stood out for me. This isn’t a substitute for listening to the actual episodes because, of course, different things would strike you as important and actionable depending on your individual experiences and inclinations.
Anyway, in this 3-part series, I will share some of the things that really stood out for me and each podcast episode that you will hopefully find useful. I will also include links to each of the episodes (below) in the show notes so you can always go back to those episodes and listen in more detail.
As always, if you find this information valuable or helpful, then please do share it with friends via social media or email so it can reach as many people as possible. Also, please do stop by iTunes and leave a five-star review if you feel so inclined. It would mean the world to me.
001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing:
At around the 3-minute mark, we talk about Neil's criteria for selecting clients … Guess what? It’s not financial in nature! The most important thing is about helping someone out and enjoy the process. "If you can’t help them out, what’s the point in taking on a client?" - Neil Patel
Action step: Only take on clients when you know you can deliver results.
002. James Schramko On How To Use The Recurring Income To Maximise Profit And Fund Your Perfect Lifestyle
James explains the Profit formula at around the 2-minute mark: Customers = Traffic x Conversions. And then, you have: Customers x Transaction Value x Frequency x Margin. This is what James used to build a low maintenance and high-profit business that facilitates a freedom-based lifestyle. The Farming vs Hunting analogy is how he explains it at the 3-minute mark.
Action step: Consider creating a recurring income business model, so rather than trying to acquire new customers every day, you’re selling more products to the same customers that have already done business with you.
003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online
Jon Morrow, founder of Boost blog traffic, can’t move from the face down. He has spinal muscular atrophy. His story about how he traveled 5,000 kilometers to Mexico to fund his high medical expenses and build a business that makes 8 figures.
Action step: Practice writing great headlines (we talk about it at around the 18-minute mark in the podcast).
004. 7 Ways Poor Sleep Is Killing Your Productivity (And What You Can Do About It)
What Improper Sleep Does To Your Circadian Rhythms. Could Your Poor Sleep Habits Suddenly Become Deadly? How Poor Sleep Affects Your Productivity, Concentration And Focus. What Inadequate Sleep Does To Your Creativity and Problem Solving Skills. What Lack Of Sleep Does To Your Metabolism, Your Immunity, And Your Health. Is Sleep Deprivation Causing You To Make Mistakes?
Action step: Get 7-8 hours of sleep every night (most folks need at least 7 hours of sleep).
005. Jake Hower (Fuzed App Creator) On How To Increase Customer Retention Through Automated Marketing
We talk about what we mean by the term automated marketing and discuss quite a few concepts around marketing sequences with a focus on customer onboarding sequences.
Action step: If you can afford it … Get a specialist to help you! Don’t try and do it yourself. (We discuss this at around the 20 min mark.)
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