099: Creating Content That’s More Impactful and Less Overwhelming with Gracia Ostendorf
If you’re like me, trying to plan and create content on social media that feels unique and impactful day after day can be so overwhelming. Where do you start? What trends should you follow? What are you even supposed to talk about?
In today’s episode, Gracia Ostendorf is here to break down her best tips for content creation and simplify the process for us. Gracia reminds us –once again– that social media and content creation isn’t about getting tons of views or downloads, but to make connections that turn listeners into clients. And the best way to make connections is about thinking through what your audience needs and showing them how you can help in a real and authentic way.
If you’ve been feeling burnout and overwhelmed by how to market your business or podcast on social media, you’re going to love this episode.
What’s in this episode:
[03:55] Why content creation can feel so difficult for online business owners
[05:07] How taking an “outside” perspective can make the content creation process easier
[10:19] Why focusing on the message (not reach, downloads, or other “numbers”) is how Gracia reaches –and then books– clients
[14:06] Gracia’s favorite types of content for creating connection with her audience
[22:01] Gracia’s definition for educational content and her three stages for the education-to-sales process
[26:52] Why you’re providing a service by using your content to educate your audience about the solutions your business can offer
[31:16] Why you need to start posting right now, so you can learn, grow, and become more confident and adjust along the way
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/099
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