35-year veteran Gail Federici never met a beauty white space she couldn’t fill. Gail is a pioneer in the haircare space with experience ranging from developing the first “prescriptive” remedy for frizzy hair as co-founder of John Frieda to now the first heat-activated, humidity-shield sealant for “glass-like” tresses as founder of Color WOW. Beyond that, I can almost guarantee you have a product at home that Gail created.

Despite her many successes, Gail is not slowing down anytime soon.

Gail also shares:

• How she started her entrepreneurial journey over 3 decades ago and how the industry has evolved since then 
• Building multiple brands and leading them through acquisition
• How she is constantly pivoting and navigating changes in the industry
• Marketing strategies including specific channels and initiatives 

You'll also hear more on Gail's insights and what's next for Color WOW.

Be sure to check out ColorWOW at ColorWOW and on Instagram @colorwowhair

We hope you enjoy this episode and gain valuable insights into Gail Federici's journey and the growth of her brand. Don't forget to like and subscribe to the Glam & Grow podcast for more exciting perspectives.

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This episode is sponsored by Iterable.

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