714: Rob Mills, EVP, Chief Technology, Digital Commerce, and Strategy Officer of Tractor Supply Company, discusses how he is leveraging technology to improve customer and employee experiences, build a closer connection between them, and improve overall operational efficiencies. He describes the three verticals under his purview, why it makes sense to combine them under one role, and how he fosters cross-functional team culture to drive customer experience improvements. Rob shares perspectives from his experience across the retail industry, the insights he has drawn from across the different segments in retail, and how it has led to securing a board-level position in his career. Finally, he looks ahead at trends in data and artificial intelligence and reflects on the keys to his career success.