What you want doesn't matter when it comes to selling. What matters is what your clients want, so you have to understand why they buy and their buying behavior. Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/buying-behavior-what-you-need-to-know-to-sell-more-effectively---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and review on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.