Navigating the changing landscape of video advertising, adapting to a future with AI, and understanding the removal of third-party cookies with Paul Bannister

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Welcome to episode 410 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Paul Bannister from Raptive.

AI, Third-Party Cookies, and Changes in Video Advertising Standards

If it feels like the last few years have come with a lot of changes in the online world, that’s because there have been tons of changes. We’re talking ChatGPT and AI, the removal of third-party cookies, the rapid growth of video, and more.

Luckily, our guest on the podcast today is just the person to break down these big changes and explain how it all relates to content creators. Bjork is chatting with Paul Bannister, the CSO and co-founder of Raptive (formerly AdThrive and CafeMedia) about all of these buzzy topics.

Whether you’re hoping to qualify for Raptive in the future, are already a Raptive creator, or are just curious about all of the tech news in the online space, this is a really informative listen!

In this episode, you’ll learn:

• More about the beginning of Paul’s career founding Online Gaming Review in 1995.
• How he approaches big changes in the online space.
• What third-party cookies are, how they relate to digital advertising, and what you need to know about the removal of third-party cookies from Google.
• What’s next for advertisers after the removal of third-party cookies.
• How ChatGPT and AI are changing the world of content creation.
• How the transition from UA to GA4 will change Raptive’s eligibility criteria.
• About why he believes “video is the future” and how the advertising space is changing to reflect that.
• The difference between in-stream, out-stream, and accompanying content video ads.
• More about the new standards for video advertising.
• How Raptive is evolving to help content creators diversify their income streams.

Resources:

• Paul’s previous episodes on The Food Blogger Pro Podcast here and here
• Raptive formerly known as AdThrive and CafeMedia
• Dotdash Meredith
• ChatGPT
• Pinch of Yum’s 20 Minute Healthy Chicken Parmesan
• Bard
• Nothing Gold Can Stay by Robert Frost
• Raptive’s Eligibility Criteria
• 363: What Bloggers Need to Know About Google Analytics 4 with Alison Bechdol
• Google Analytics Course on Food Blogger Pro
• IAB Tech Lab
• Raptive Blog
• Follow Paul on Twitter
• Join the Food Blogger Pro Podcast Facebook Group

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