For this week’s episode of Getting Goosebumps, I chat to Mark Shaefer, the Founder and Executive Director of Schaefer Marketing Solutions. Mark holds over thirty years of marketing experience, and is the author of five best-selling marketing books, including one of my favourites, The Content Code.

Also one of the most popular keynote speakers in the world, Mark invests time in leading social media workshops and teaching graduate marketing classes. When it comes to captivating an audience, Mark has some invaluable insight to offer…