I can look at a pile of rocks and instantly find that one heart rock. It’s a thing! I guess I am the heart rock whisperer! -Ellen Thayer When she was about 12 years old, Ellen Thayer climbed atop a rock in her backyard to marvel at the clouds. Little did she know that later in life, her professional life would involve both weather AND rocks. Armed with a degree in meteorology from St. Louis University in Missouri, Ellen made her way back to Boston for an internship with legendary meteorologist Bruce Schwoegler. She wanted to be a TV meteorologist but quickly discovered that she lacked the hands-on skills she needed to perform her craft in front of a camera, so Ellen enrolled in graduate courses at Emerson College. She would spend the next 23 years as a meteorologist in TV markets, both small and large. At WCVB TV, channel 5 in Boston, she was mentored by Dick Albert, who taught her to “just be you,” and her popularity among viewers grew exponentially. Always a lover of the Maine seacoast, Ellen cherished the time she spent walking the beaches with her Westie and began collecting heart-shaped rocks. She purchased a home in Maine and commuted daily into Massachusetts to be on the air. The commute drained her, but Ellen’s heart rock collection grew, and she made the decision to leave meteorology behind, reinventing herself as an artist entrepreneur. Her new business, loverocksme.com was born. These days, she’s winning awards for the success of her home-based business, which centers around flat-lay photography featuring countless heart-shaped rocks printed on note cards and 7 product lines, all made in the USA. How do rocks become shaped like hearts? Ellen explains: “It’s a weakness in the rock that makes the heart form over time. These rocks are bashed and bashed along the coast of Maine. People tell me they’ve spent their lives trying to find one heart-shaped rock. But in my case, they find me. One day, I found 79 heart rocks in 45 minutes. I know that each one was kissed by an angel.” For 23 minutes focused on the power of reinvention, just hit that download button. Follow Ellen Thayer @loverocksme. #entrepreneur #reinvention #photography #artist: Artist & Former Meteorologist, loverocksme.com