Torrance Hart is CEO of Teak and Twine, a corporate gifting company that works with sales, marketing, and HR teams to use strategic gifting to accomplish goals. Once Torrance embraced her role as sales leader, there was no turning back. She now loves her work leading sales and credits her involvement in the sales process as one of the primary reasons for the rapid growth of Teak and Twine. Her story is a great example of what owning your role as sales leader can do for your business!

In this episode, you’ll learn a little about Torrance’s company and how you might use strategic gifting to achieve your own business goals. You’ll also find out how Torrance leads her sales team by focusing on ‘worktopia’ and collaboration. In addition, we discuss our favorite sales and entrepreneur-based podcasts and some hot business topics like EOS and account-based marketing. Listen in now!

Highlights

1:05 Strategic gifting for sales, marketing, and HR

7:07 Virtual gifting to build engagement

12:35 A big project inspires a big pivot  

17:02 An important realization

25:00 Creating “worktopia”

28:08 Maintaining a collaborative atmosphere

32:17 EOS and finding an ‘integrator’

38:08 Account-based marketing

Quote

“What keeps me motivated is bringing a fresh perspective and new ideas to the team each day."

Connect with Torrance Hart in the links below:

Website: https://www.teakandtwine.com/

LinkedIn: https://www.linkedin.com/in/torrance-hart-7a1764188/

You can learn more about and connect with Alice Heiman in the links below:

Website: https://AliceHeiman.com

LinkedIn: https://www.linkedin.com/in/aliceheiman/