Rachel Blumenthal is the Founder & CEO @ Rockets of Awesome, the startup that is reinventing the way parents shop for their kids clothes. To date, Rachel has raised over $19m in VC funding from the likes of Kirsten Green @ Forerunner, August Capital, General Catalyst, Gwyneth Paltrow and Female Founders Fund to name a few. Prior to Rockets of Awesome, Rachel founded fashion jewelry brand, Rachel Leigh. Rachel scaled the business to being available in over 300 stores worldwide and being named one of Oprah's "Favourite Things". Before that Rachel began her career in the publicity department at Yves Saint Lauren. In Today's Episode You Will Learn: 1.) How Rachel went from founding a company that created one of Oprah's "favourite things" to reinventing the way parents shop for their children today? 2.) Why does Rachel believe that "fundraising is like dating"? What does Rachel mean when she says "you have to play the game"? What does this literally look like in practice? What works in generating investor interest? What does not? Where does Rachel see many make mistakes in the fundraising process? 3.) How does Rachel think about capital efficiency with the evolution of her business? What tips and suggestions does Rachel give to increasing burn flexibility when future growth is ambiguous? Why does Rachel disagree with the thesis of raise money when you don't need it? What length of time does Rachel believe is the right time to raise for? 4.) Rachel has said before that, "the best investors are operators". What makes Rachel believe this? What are the drawbacks to operator VCs? What are the benefits to non-operator investors? What makes the truly special investor? How can a founder stress test this prior to their investment? What advice would Rachel give to a non-operator VC to improve their empathy and experience with founders? 5.) Rachel previous sly said to me that "being a woman in this male-dominated environment is everything the stereotype suggests", what moment or story particularly resonates for Rachel when saying this? How did she respond? How can less confident first time minority founders respond in these situations? Items Mentioned In Today's Show: Rachel's Fave Book: Fast Company, Inc As always you can follow Harry, The Twenty Minute VC and Rachel on Twitter here! Likewise, you can follow Harry on Instagram here for mojito madness and all things 20VC. Whether you're starting your own small business or getting serious about making your small business more efficient, you need to invite FreshBooks to the table. FreshBooks makes cloud accounting software that's so ridiculously easy to use and you'll quickly understand why over 10 million people use it to radically streamline how they deal with their admin and paperwork. Plus, FreshBooks can handle a lot more than accounting related tasks. Using FreshBooks is kind of like having your own admin assistant who's got your back, 24/7. To claim your 30-day unrestricted free trial, click here enter Twenty Minute VC in the "how did you hear about us section". Highfive makes meetings better for thousands of organizations with insanely simple video conferencing designed for meeting rooms. It's the easiest-to-use solution, with all-in-one hardware and intuitive cloud software. Plus, it's a high-quality experience with industry-leading audio powered by Dolby Voice. It's so easy to use, that there's no pin codes or app downloads. Just click a link in your browser, and you're in the meeting. With customers in over 100 countries, Highfive is already trusted by the likes of Warby Parker, Evernote, Expensify, and Betterment and you can learn more by simply heading over to highfive.com.