Disrupt Manchester, Analytics and the Art of HR with Mark Lawrence, Deloitte
What happens when you combine archaeological curiosity with data science expertise? You get Mark Lawrence's fascinating approach to HR analytics.
In this conversation, Mark shares his unconventional career journey from aspiring Indiana Jones to Head of Analytics and Reporting at Deloitte, revealing how his fundamental desire to understand why things work the way they do connects these seemingly disparate fields.
With over 25 years of experience across multiple disciplines, Mark offers rare insights into how analytics can transform HR from a traditional service function into a strategic powerhouse. He candidly discusses the cultural divide that often exists between HR professionals and analytics specialists, describing how most "HR colleagues look at their analytics colleagues as if they're from another species." His practical suggestions for bridging this gap go beyond technical solutions to address the human factors that determine success or failure in data-driven HR initiatives.
Mark challenges both HR and analytics professionals to reconsider their relationships and expectations. For analytics specialists, he emphasizes the importance of demystifying their work and showing "the art of the possible" in accessible ways. For HR leaders, he highlights the extraordinary value hidden within their data ecosystems, suggesting that despite common complaints about HR data quality, the breadth and depth of people information represents a gold mine of analytical opportunity when properly approached.
Connect with Mark through LinkedIn or email him at mark@datadrivenhr.co.uk to learn more about his research on closing the expectation gap between analytics leaders and senior executives. And don't miss his upcoming presentation at Disrupt Manchester on September 24th, where he'll share lessons from both inside and outside the HR domain.
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