“The die has been cast. We’re going for the full conquest of the Gaza Strip – and defeating Hamas." That was the quote from the Israeli Prime Minister's office given to media last night in Jerusalem.

Despite mounting criticism of the plan, including from former military officials, politicians and the families of the hostages still in Hamas captivity, Benjamin Netanyahu appears determined to occupy the entirety of Gaza.

Why is he ignoring the pleas, both domestically and internationally, not to escalate the conflict? Would it help or hinder his efforts to free the hostages and eliminate Hamas? And what would it mean for the dire humanitarian situation in the Strip, where famine has taken hold?

Jon and Lewis speak to Husam Zomlot, the head of the Palestinian mission to the UK.

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