037 | "Cannabis Clothing that Holds Your Joints" (Mia at Sundae.School & Sundae.Flowers)

Phil with F30

Episode • Jan 31, 2021 • 36m

Today’s guest on the “Phil with F30” podcast is Mia Park – Co-Founder of Sundae School & Sundae Flowers

Forbes List: USA

Year: 2020

Category: Art & Style

Mia Park is the co-founder of Sundae School & Sundae Flowers. Don’t jump to conclusions on what it is they sell!

Sundae School is a boutique fashion smoke wear brand based in NY. “Smoke wear” is a label for high fashion apparel and accessories to wear when you’re smoking weed. Sundae Flower is a cannabis brand that sells cannabis flowers without harmful chemicals.

Mia and her best friend since elementary school were raised in South Korea, then immigrated to the U.S. where they discovered marijuana at boarding school.

They have combined their longtime love affair with cannabis into a career with a clothing collection that’s been featured at NY Fashion Week, Barneys NY, and is recognized by celebrities including John Legend and Lil Nas X. Their Cannabis Flower sells at some of the biggest California dispensaries, including Eaze and The Apothecarium. Sundae Flower is known for the slowest-burning, slimmest joint on the market.

It almost seems comical to know their hobby led to a big break that came from an Instagram DM from the high-end store Barneys.

All misconceptions and laughs aside, Mia shared some serious entrepreneurial insights including:

Doing the research to create a quality cannabis product.

Partnering with minority manufacturers, distributors, and flower farms.

Increasing diversity in the cannabis industry.

Staying true to her Korean heritage.

Working with a lean, small team.

Due diligence on the people you may want as a sustainable partner.

Staying true to her values by asking, “What do I like?”

I hope you enjoy the show!

“Under 30 Seconds Round”

1. What is the book you’ve gifted more often than any other book, and why?

Night Falls Fast: Understanding Suicide, Kay Redfield Jamison. It gets you to think about life optimistically.

2. What’s one of the best investments and one of the worst investments you’ve ever made and why?

Best - My sister. She is my support.

Worst - A Bird of Paradise Tree. It was expensive, and I don’t know how to take care of them.

3. What’s the most impactful thing you do in your Morning routine and Evening routines?

AM - We start the day with a green tea ceremony. It helps to clarify my goals.

PM - On Friday nights we smoke joints.

4. Pretend you won the Peter Thiel Fellowship and you were going to get money to start a business instead of going to college, what’s the very first thing you’d do to start a new business?

I would call my mentors. They’ll give me the right advice to start anything.

5. What’s something you never knew you needed?

Google Calendar. It’s an inseparable part of my life.

In the REVIEW SECTION, please let me know…

The city / country you’re tuning in from!

How Mia Park’s story has inspired you! And, your favorite part of this episode!

Tell me the questions you’d like me to ask future Forbes 30 Under 30 Members!

GUEST INFO: Mia Park – Co-Founder of Sundae School & Sundae Flowers

CONTACT: Instagram FASHION: @sundae.school CANNABIS: @sundae.flower MIA: @miamiapark

WEBSITE: Fashion: https://sundae.school/ & Cannabis: https://sundae.flowers/

NEW PRODUCT: Holiday Korean Jesus Collection, New Asian-flavor inspired cannabis gummies

HOST INFO: Phil Michaels