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Do you lose people’s interest when telling your business or product story? Learn how to spin tales that captivate from professional actor turned storytelling coach Peter Bray. Discover the universal elements that make classics endure across centuries and how to wrap your message in emotion.

Get tips on opening strong with time, place, and tension frameworks. Hear common storytelling mistakes that turn audiences off and simple fixes using reviews and customer interviews. Discover how to deconstruct viral content to borrow winning formulas. The golden takeaway? Start publishing more stories across email, social media, and everywhere to hone your skills. Masterful storytelling helps earn trust and true fans.

The book recommended: Story by Robert McKee

Real Talk About Marketing

An Acxiom podcast where we discuss marketing made better, bringing you real...

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