The Power of Sound | Jodi Krangle | Ep 23
The landscape of online business has transformed dramatically in recent years, driven by the rise of social media and advancements in artificial intelligence. Jodi Krangle, an experienced voice actor and podcast host, shares how she’s sustained a successful business as the industry experienced dynamic changes.
Jodi covers the benefits of outsourcing, nuances of licensing deals, and the importance of understanding your unique value. Discover how Jodi distinguishes herself among thousands of voiceover artists while ensuring she takes time to recharge, allowing her to keep doing what she loves most.
Tips for Maintaining Efficiency
[00:12:20] Outsourcing to Increase Productivity
[00:20:10] Leveraging Your Why
[00:35:17] Nurturing Your Client Base
[00:37:21] Increasing Visibility with a Website
Playing the Long Game in Business
– Outsource tasks you don’t enjoy so you can focus on what you love doing.
– Understand the limitations of AI and know when to incorporate a human touch.
– Establish yourself as a voice of authority to build trust and engagement.
– Make yourself memorable to ensure opportunities for recurring revenue with clients.
Establishing Emotional Connection
Whether you’re selling a service or product, Jodi highlights why creating genuine connections with your audience is essential to the success of your business.
“And most selling of any kind, advertising, marketing, branding, it's all about being memorable. And if you're not memorable, it's a failed whatever. It's a failed advertisement, it's failed marketing, it's failed branding. And if you really want to be remembered, you need to hit people in the heart. You need to make them care about who you are. You can't just show them. We don't buy based on logic. We buy based on emotion.” - Jodi Krangle
Connect with guest, Jodi Krangle:
Website – Jodi Krangle - Voice Actor
Podcast –Audio Branding Podcast
Instagram – Jodi Krangle
Facebook – Jodi Krangle Business Page
YouTube – @JodiKrangleVO
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