TheDrop.com is a streetwear and sneaker marketplace featuring hundreds of brands. You can imagine how quickly the business must be growing this year.

Matt Falcinelli is the founder and CEO after learning the ins and outs of ecommerce at Backcountry and Skullcandy. He's putting what he learned towards bulding a company that changes the game for brands and shoppers.

We dig into why storytelling is so important for driving sales and what brands are doing right — and wrong.

Dig in and then go buy you some new gear.

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