In today's fast-moving digital world, having a well-organized MarTech stack helps marketers streamline their work, use data to create personalized campaigns, and achieve efficient, measurable results across various channels.

In this episode of the CMO Series, Yasmin Zand talks with Jaclyn Braga, Director of Marketing and Business Development at Morse, and Jenny Hills, Marketing Operations Manager at Axinn, about the importance of MarTech for law firms. They discuss key tools and the challenges and opportunities that adopting these technologies opens up.

Jaclyn, Jenny and Yasmin Cover:

• Martech stacks and the tools their teams find most useful
• The roadblocks faced in adopting new tech, and how to overcome them
• How has Martech evolved in the legal industry, and which tools had the biggest impact in smaller mid-size firms
• AI’s role in Martech stack, and its influence on team strategy
• How to advocate for Martech upgrades and get buy-in from leadership
• How to measure success when it comes to Martech strategy
• Advice for others looking to optimize their efforts using Martech