As she was researching her new cookbook, Asada: The Art of Mexican Style Grilling, the LA restaurateur began to realize how men dominate the grill scene. Now, she’s trying to change that by giving others the tools and inspiration to master asada. Bricia explains the financial margins necessary to sustain a successful restaurant, and the pride and responsibility of being Oaxacan.Discover the secret to incredible asada here. Follow Bricia on Instagram @bricialopez.If you liked this episode, listen to Chef Ariel Fox is Expanding Our Understanding of 'Authentic' Cuisine and How Chef Grace Ramirez Found Her Place Outside of the Kitchen. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.