Social Media Strategy for Beginners: 5 Simple Steps That Work
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Let’s be honest—social media can feel like a full-time job. If you’ve been posting aimlessly, or avoiding it altogether because it feels overwhelming, this episode is for you. In just a few minutes, I’m walking you through a step-by-step plan to start showing up online with purpose and clarity. This isn’t about doing everything—it’s about doing the right things.
Key Takeaways:
- Why setting a social media goal is your first (and most important) step
- How to pick the best platform(s) for your audience and sanity
- What your bio should say to keep people around
- The 3 content types that connect and convert
- How to engage without it eating up your whole day
Timestamps:
(00:00) Why social media feels so hard for business owners
(01:00) Step 1: Set a clear goal
(02:00) Step 2: Choose the right platforms (not all of them)
(03:00) Step 3: Fix your profile and bio
(04:00) Step 4: Create content with a purpose
(05:00) Step 5: Engage like a human being
Feeling stuck or just need a second set of eyes on your strategy?
Let’s build a plan that works for you. Head to Next Step Social and Podcasting and book a strategy session.
You don’t need to do it all—just the stuff that actually moves the needle.
Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
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