202. Why Every Retail Store Should Consider Selling Souvenirs
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode:
Don’t skip this because you’re not a “touristy” shop.
Many of you will want to skip this episode because you may think souvenirs would not fit in with your shop’s brand but I’m challenging that perspective in Episode 202 of the Creative Shop Talk Podcast. Your retail shop may not be in a traditional “tourist town,” or maybe it is and you just leave that to the regular tourist shops, but not carrying locally branded merchandise could be a HUGE missed opportunity.
In this episode, I’ll share some “souvenir” ideas that you may want to incorporate into your product line. Local merchandise and souvenirs don’t have to be mass produced (even though there is also a market for that too!) Even if you aren’t in a tourist town, many of your customers are likely proud of their hometown or have friends and family whom they buy for who have moved away and are missing home.
Consider what local businesses you can collaborate with to add some locally branded merchandise to your product line.
I’m hoping this episode helped change your perspective on adding souvenirs. Let us know if you decide to bring some products in and tag me in IG with your photos.
Need more?
Join me and our supportive community of retailers in my Retailer’s Inner Circle! You’ll have access to countless Masterclasses including Foot Traffic Made Simple. Not ready to join but want to purchase this stand-alone masterclass? You can purchase it on demand HERE.
Most impactful: Join the small group 6-Week Sales Accelerator course.
We start in April! More information HERE.
Related podcasts we think you’ll like:
Episode 56: How to Add Additional Revenue Streams to Your Retail Business
Episode 156: 6 Proven Ways to Improve Your Shop’s Merchandising
Episode 173: Find the Right Customer for Your Shop
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.
Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.
I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.
When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community
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Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE.
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