In a podcast interview with Joe Macleod, we explore the concept of off-boarding at the end of the consumer lifecycle. Joe is a product leader, author, founder and consultant with decades of experience in product development. He has founded andEnd to help companies grapple with off-boarding in consumer experiences and gives keynote speeches at conferences all over the world. He also provides training and consulting services to businesses. In the episode, he discussess how companies can nurture and bond with customers to provide a successful off-boarding experience and how doing so can have major impacts on the brand equity. Joe shares techniques such as Daniel Kamen’s Peak End Rule to create lasting and memorable endings that will keep consumers engaged and interested in a product or service. He also explains why GDPR has empowered consumers to better protect their data, through competition, the right to be forgotten, and other endings. To learn more about off-boarding at the end of the consumer lifecycle, tune in to our podcast with Joe Macleod. Making the most of customer’s life cycle is key to staying ahead, so listen now and don’t miss out!