The internet personality turned confidence coach and entrepreneur shares how she parlayed a brand into a business, and gets vulnerable about the limits of social media stardom and what happens when the real person and the online brand are no longer fully aligned.Follow Serena on Instagram @serenakerrigan. If you liked this episode, listen to How Alisha Fernandez Miranda Became a 40 Year-Old Intern and What Medium Tatianna Morales Sees in Her Own Future. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.