Rerun: Virgin Cola, Sir Richard Branson’s ultimately flawed contender in the Cola Wars, was certainly taken seriously by the competition. On 11th October 1994, a pokerfaced Coca-Cola spokesperson told The Independent: “Consumers consistently demonstrate, when given a free choice, that they prefer our product.”Despite an extensive publicity campaign - including a stunt in Times Square, a bottle shaped like Pamela Anderson, and product placement on ‘Friends’ - the beverage never took off internationally, but did have success in the UK and Bangladesh, before being discontinued in 2009.In this episode, Arion, Rebecca and Olly consider Coke’s ‘gangster’ tactics; sympathise with Branson’s children and their classmates; and question why the maverick billionaire just wasn’t able to disrupt the cola market as he’d hoped…Further Reading:• ‘How Richard Branson Took On Coca-Cola’ (Intrigue Academy, 2020): https://www.youtube.com/watch?v=I-PaJkPTQYk• ‘What Richard Branson learned when Coke put Virgin Cola out of business’ (CNBC, 2017): https://www.cnbc.com/2017/02/07/what-richard-branson-learned-when-coke-put-virgin-cola-out-of-business.html• ‘Sir Richard Branson’s setbacks: from Virgin Cola to Virgin Brides’ (The Guardian, 2014): https://www.theguardian.com/business/2014/oct/06/sir-richard-branson-failures-vigin-cola-brides‘Why am I hearing a rerun?’Each Thursday and Friday we repeat stories from our archive of 800+ episodes, so we can maintain the quality of our independent podcast and bring you fresh, free content every Monday-Wednesday… … But 🌴CLUB RETROSPECTORS🌴members get an additional full-length episode each Sunday! Join now with a free trial on Apple Podcasts or Patreon and support our show ❤️The Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.Theme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Emma Corsham.Copyright: Rethink Audio / Olly Mann 2024. Learn more about your ad choices. Visit podcastchoices.com/adchoices