Building a 3 Year Waiting List for Your Business

Michael Browne,

– The Sharkpreneur podcast with Seth Greene Episode 851 Michael Browne

The complexities that describe Michael Browne’s wines describe his life experiences, too. With a tumultuous childhood and an adolescence filled with feelings of isolation, Michael joined the circus when he was twelve. By eighteen, he was a featured performer, fire-eater, unicyclist, high-wire walker, and trapeze artist. But it was during his work in the restaurant industry years later when Michael realized the simple beauty—and potential—of family and friends enjoying the perfect bottle of wine together.

Michael co-founded his first California winery, Kosta Browne, in 1997 with a few hundred dollars and the goal of helping people create meaningful moments with one another. In Pinot Rocks, Michael shares his journey and offers insight and inspiration for those who believe in the American dream and choose to never stop pursuing it. No matter the goals you set for yourself, this book will motivate you to follow your passions and turn your dreams into reality.

Listen to this illuminating Sharkpreneur episode with Michael Browne about building a three-year waiting list for your business.

Here are some of the beneficial topics covered on this week’s show:

- How using the tension model and the scarcity model while having a good product leads to a waiting list.

- Why business need to learn how to manage what happens when their product sells out.

- How having a good product can lead to effective media advertising.

- Why breaking into the alcoholic beverage industry can be challenging.

- How it’s important to have tenacity and not give up if you want to be an entrepreneur.

Connect with Michael:

Guest Contact Info

Links Mentioned:

brownefamilywines.com

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