Jordan Wilson: Disrupting A $33 Billion Dollar Hydration Industry | MMP #357
Brett & Harry speak with Jordan Wilson on the health risks of conventional sports drinks and how Jordan's new product, Saps, aims to disrupt the industry with a cleaner, more effective hydration solution. The key topics include:
- The hidden dangers and health risks of conventional sports drinks.
- The inspiration and challenges behind founding Saps.
- The importance of clean, natural electrolyte supplementation for everyday health.
- The entrepreneurial journey, including the transition from employee to founder.
- The role of community, spirituality, and personal growth in entrepreneurship.
Jordan Wilson is the founder of Saps, a pioneering hydration brand challenging the conventional sports drink industry with clean, effective, and natural electrolyte solutions. With a passion for health and a bold vision, Jordan is committed to transforming the way people think about hydration and wellness. As a graduate of a business school focused on entrepreneurship, Jordan has a background in the consumer packaged goods (CPG) industry. Before founding Saps, he gained valuable experience working with another hydration brand, which fueled his drive to create a healthier alternative in the market.
Timestamps:
(00:02) Unhealthy Sports Drinks and Hydration Solutions
(09:07) Innovative Can-Based Hydration Brands
(16:30) Entrepreneurial Growth and Personal Development
(21:53) Navigating Entrepreneurship Challenges and Capital Raising
(30:02) Brand Differentiation and Target Markets
(43:12) Health Trends and Spiritual Wellness
(54:13) Diverse Flavor Options for Hydration
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