Today, Eitan Koter is joined by Rich Kahn, CEO of Anura.io, and a veteran in the digital marketing world. With over 31 years of experience and multiple multimillion-dollar companies under his belt, Rich has spent the last two decades focused on solving one major problem: ad fraud.

He’s also been named an Ernst & Young Entrepreneur of the Year for Technology, which speaks to the level of trust companies place in his work.

In this episode, Rich and Eitan talk about a challenge most marketers face without even realizing it. Whether you're running paid media, using affiliates, or investing in programmatic ads, a portion of your traffic is likely fake. Rich says the average is around 20 to 25 percent, and it can be much higher depending on the channel.

He explains how bad traffic gets through, what to look for, and why things like CAPTCHA don’t offer much protection anymore. You’ll hear about the tactics fraudsters use to get paid, including human click farms and bots that mimic real users. More importantly, Rich shares what brands can do about it.

He walks through how Anura helps companies figure out where fraud is coming from, how much damage it's causing, and how to stop paying for traffic that doesn’t convert. It’s not about big teams or complex systems. In most cases, it starts with a simple tag on your site and a clear plan of action.

If your team is putting budget into digital ads and wondering why results aren’t lining up, this episode will help you understand where that money might be going.

Website: https://www.vimmi.net 

Email us: info@vimmi.net 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube 

Guest: Rich Kahn, CEO and Co-Founder at Anura.io

Rich Kahn’s LinkedIn | Anura.io

Watch the full Youtube video here:

https://youtu.be/jtylO3eGgE0

Takeaways:

• Passion is essential in business.
• Diligence is key to understanding your market.
• Loyalty to customers and staff is crucial.
• Ad fraud costs the industry over $140 billion annually.
• Fraud can reach up to 50% in certain marketing channels.
• Identifying fraud requires dedicated resources and technology.
• AI and machine learning are vital in fraud detection.
• Brands must continuously monitor for fraud to protect their investments.
• The majority of fraud comes from organized crime.
• Effective fraud prevention can significantly improve ROI.

Chapters:

00:00 Introduction to Rich Khan and His Expertise

03:16 Understanding Ad Fraud and Its Impact

08:21 The Mechanics of Fraud in Digital Marketing

13:34 Identifying Red Flags of Fraud

17:03 Innovations in Fraud Detection Technology

21:43 Steps to Combat Ad Fraud

27:21 Target Audience and Client Engagement

30:21 Conclusion and Resources for Learning