Today on the show Jodi examines what author-entrepreneurs need to know about audio books.

The number-one reason author-entrepreneurs should consider recording an audio book is that audio books make up the fastest-growing market in the book publishing industry. People love audio books. They love the freedom of being able to listen in the car on a walk, or wherever. More and more authors have noticed and are producing audio books to accompany, or sometimes even in place of, a print book. 

Think of an audio book as its own asset for your business, not just a type/format of your book. If somebody buys a print book, for example, you could give them the audio book as a “free” bonus. Or maybe you give the audio book, just the MP3, as a bonus for signing up for your newsletter. So many readers buy and consume more than one format of a book. Jodi is a big ebook reader, for example, but if it's an ebook she loves, she then purchases the print copy. Many readers feel similarly about audio books and print books. 

Many author-entrepreneurs are nervous about or even scared of the investment and the tech. Author-entrepreneurs certainly can book time at a recording studio. Depending on the length of the book, author-entrepreneurs typically require a one- to two-day investment in studio time, along with editing. Recording an audio book can also be DIY-ed. Jodi has many clients who have purchased a microphone and taken their computer into a quiet room while they’re home alone (pets included!).

Listen here or on your favorite podcast player, and let me know what you think! Screenshot this episode and tag me on Instagram.

Have a book idea for your business but aren’t sure where to start? Check out my Jump-Start Guide here.

Want to connect further? Follow Jodi on Instagram.