In this episode, Jodi talks with Renee Hribar, seasoned sales coach and TEDx speaker, about harnessing the power of a book to connect with the right audience and build a brand as well as community. Renee shares her book journey of transforming email content into a robust book and discusses innovative marketing strategies like using Airbnbs to reach readers in self-care settings. Jodi and Renee’s conversation explores overcoming mental blocks, the value of foundational work, and the role of community in the writing process. They also touch on the importance of authenticity in business and why book success goes well beyond sales numbers. This episode is filled with practical advice and inspiring stories for business owners considering writing a book as a marketing asset.

 

Time Stamps: 00:00 Renee Rebar's sales journey and new book.

05:35 Overcoming fear of sharing via community support.

08:29 A practical guide for life-changing moments.

10:03 Recording everything to transcribe for summaries.

14:50 Start with what you have; you've begun.

16:07 Plan: Distribute books through Amazon and Airbnbs.

21:01 Relating to long-awaited Cobb salad experience.

22:42 Girlfriend overwhelmed by peanut butter variety.

26:47 Entrepreneurship legacy: reputation through treating people

 

Keywords: book marketing, reaching the right audience, Renee Hribar, foundational understanding, Jodi Brandon, reading recommendations, Barbara Stani, "Overcoming Underearning", "The Nordstrom Way", "Built to Sell", business insights, reneerebar.com, reputation in business, writing books, gratitude for listeners, #WritePublishedMarket, modern tools in business, Zoom transition, foundational work value, email content, live events promotion, Airbnb book distribution, self-care retreats, personal connection, authenticity in marketing, Facebook group engagement, business owner advice, unique perspective in writing, cultural differences in grocery stores, branding and audience engagement, audiobook creation

Resources Mentioned:

Write Publish Market Episode 164: Sales Strategies for Business Owners Writing Books

Overcoming Underearning by Barbara Stani The Nordstrom Way by Robert Spector

Built to Sell by John Warrollow

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Renee Hribar has been a sales professional since 1994 in New York. Making her first million before she was 25 years old, she has gone on to sell millions of dollars in products and services and train thousands to sell for the first time. She is known in her industry as a fun, energetic sales coach who leads with heart. A TEDx speaker who offers training sessions at global conferences, on-demand courses and virtual workshops, she skillfully breaks down her decades of sales expertise. With her one-of-a-kind "laugh & learn" teaching style, you will certainly gain a new view of the "softer side of sales".

 

My best advice: No matter what your business sells is to grab my quick and easy FREE sales mini-course: https://www.reneehribar.co/training

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1nbaUUF6UzhUaVC-qq8Jh5PB-jgK6IV-XdByTDjx2ajQ/edit?usp=sharing