Today Doug opens the container with outdoor PR pioneer, Chris Goddard.

Doug opens the show talking about outdoor public relations. He highlights the intricate dynamics between outdoor brands and PR as a mechanism that helps to create their success. By sharing his own personal experiences as a working journalist in the outdoor industry, Doug describes how PR is inextricably tied to the outdoor industry.

Doug is then joined by Chris Goddard, a luminary in the industry, who elucidates the essential role of public relations in advocating not only for brands but for the broader outdoor lifestyle itself. Doug and Chris explore the evolution of the outdoor industry, particularly in light of recent societal shifts, and they take a look at the current outdoor media landscape and the importance of cultivating long-lasting relationships within the industry.

Thanks for listening! Open Container is a production of Rock Fight, LLC.

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