If you're online at all, you've probably seen a ton of political ads going into the midterm election - maybe even for candidates outside of your district. What's the logic behind these ad campaigns? How detailed can their targeting get, and how are candidates using that targeting? Andrew Arenge, Director of Operations for the University of Pennsylvania's Program on Opinion Research and Election Studies, explains just how important digital ads are to political campaigns, how much money is going into them, and the strategies that some of the major candidates in Pennsylvania are using.

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