I'm fired up because today's the day my book, "Fuck Insurance," comes out. In this episode, I'm breaking down exactly why I wrote it: to give you a roadmap to escape the PT mills and insurance-driven bullshit. It's for every PT who feels stuck, burned out, and knows there has to be a better way to use their skills and build a life they love.

🔑 Key Takeaways:

• The book is a direct response to the problems caused by insurance companies and high-volume PT mills.
• It provides a tactical roadmap for starting and growing a successful cash practice, focusing on marketing and sales.
• If you wouldn't send your own parents to the clinic where you work, you need to find or create a new path.
• The information in this book can change your career, your finances, and your freedom.

🧠 Pro Tip:

Sales isn't a dirty word. It's just communicating the value of your solution to someone's problem. Mastering this skill is non-negotiable for a successful cash practice.

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