120: Why Mission-Driven Branding Matters
What does it mean to create a brand that stands for something, and why does it matter?
This week we are opening season 3, which looks a little bit different! Each week, we'll be opening the podcast with a Big Question, and some of the bravest thought leaders in online business will come together to mastermind our way through the question. Today's episode is all about mission driven branding, and why that is so important.
Meet Today's Speakers:
Mayra Gomez-Sanchez is a proud Latina - the founder & CEO of Cultural Visionaries™️ - where she specializes as a launch & sales copywriter. She helps ethical online business owners experience financial growth while being inclusive for the socially conscious public. Mayra values authenticity, influence, and meaningful work in every piece of work she writes.
https://www.instagram.com/culturalvisionaries/
https://www.mayragsanchezagency.com/
Erika Stanley is a branding and AI strategist, the founder of Mile End Digital and the AI Queens Society. She helps brilliant, ambitious women entrepreneurs scale with smart AI systems and magnetic branding that attracts dream clients and builds authority.
https://aiqueens.substack.com/
Jacki Hayes is the founder of Jacki Hayes & Co., a boutique agency that empowers coaches and consultants with tailored strategic and operational support. Known for her grounded wisdom and no-BS approach, Jacki is also the host of the Here's What I Learned podcast, where she shares insights on navigating business and life with joy. Her signature offer, Lead to Love, provides a holistic, custom-built client experience system, guiding clients through lead management, onboarding, client care, and offboarding. Jacki’s background in ecology informs her unique perspective on system-level thinking, creating valuable transformations for clients who want balanced, joyful businesses.
https://www.instagram.com/jackihayes_obm
Siobhan Strode is a mentor for change-makers—and your resident Feminist Killjoy. Over the past decade, she’s worn many hats: teacher, business owner, Councillor, union and Labour Party Chair, social justice campaigner, and mum to three boys (plus one chaotic collie). But in her twenties, Siobhan played small in workplaces that didn’t value her voice. It wasn’t until she left teaching that she truly found it—and stepped into leadership. What made that transformation possible? Sisterhood. Now, through This Sister Speaks, Siobhan helps others raise their voices and lead the change they’ve been dreaming of. Together, she believes, we don’t just make waves—we shift the whole bloody tide.
https://www.instagram.com/thissisterscribes
Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 100+ countries. With 15+ years in marketing and branding, she's catapulted numerous podcasts to become top performers worldwide. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.
Launch Your Own Podcast:
Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.
https://launchmyshow.com/
Connect with Sarah Heeter & Big Brave Business:
https://www.instagram.com/sarahkheeter/
https://www.threads.net/@sarahkheeter
https://www.instagram.com/bigbravebusiness
https://www.youtube.com/@bigbravebusiness
Join Sarah at Be You Brand Live in Las Vegas Sept 25-27, 2025
https://skheeter--atigbranding.thrivecart.com/be-you-brand-2025/
USE CODE SARAHH FOR 10% OFF YOUR TICKET!