111: Do You Need Sponsors For Your Podcast?
The idea of making money with your podcast is one of the prime reasons you’re producing a podcast. This, of course, begs the question: should I get sponsors on my show? Why not make money in addition to the work you’re already putting in? Is there a downside?
In this episode, I’m explaining why it’s better not to have sponsors on your podcast! (Hint: it takes a lot of clicks to profit.) Yes, turn down that sponsorship for mattresses! By focusing on your own brand and promoting your own materials, you’re able to make that money for yourself rather than sending your listeners to someone else!
What’s in this episode:
[00:01:12] The question that just keeps coming up in calls and with our clients
[00:02:08] Why you should be marketing your own programs and services on your podcast
[00:03:24] How the success of my podcast is not tied to having sponsors
[00:06:36] Why sponsors are not going to solve all of our (podcast) problems
[00:10:28] How to shift from “I need sponsors to have a successful podcast” to “How to convert my listeners into customers”
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/111
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