In another entry from the SportsPro Insider Series, editor at large Eoin Connolly speaks to RC Buford, chief executive of Spurs Sports and Entertainment, about leading an organisation through uniquely challenging times. Buford discusses how the San Antonio Spurs reacted to a disrupted NBA season, preparing for life in and after the 'bubble', communicating difficult decisions during the Covid-19 pandemic, empowering people in a crisis, and plans to rebound on and off the court. He also talks about how the Spurs organisation chose to respond to 2020's wave of Black Lives Matter protests, and how it conducted internal conversations about race and social injustice.