303. Buddle Skincare: Gaylord VanGuilder on Innovating Baby Skincare and E-Commerce Strategies
In this episode, Logan sits down with Gaylord VanGuilder, CEO and co-founder of Buddle Skincare, an e-commerce brand set on solving diaper rash. The discussion traverses the importance of prevention in skincare, and Gaylord's extensive background in pharmaceuticals and consumer goods, including his experience with Blue Lizard Australian Sunscreen. The episode delves into the challenges of the baby skincare market, underlining the lack of R&D investment and the high costs of customer acquisition. Gaylord discusses partnerships with major retailers like Walmart, leveraging AI for business growth, and the fundraising grind for startups. Learn about Buddle's innovative approach, the impact of influencers, and insights on thriving in the competitive CPG market.
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