"Managing a university's social media presence" - Andrea Estey from UVM (Part 1 of 2)
If you're managing the social media accounts of an institute of higher education, look no further than this insightful episode with Andrea.
We talk about:
- TikTok content, and the ever growing popularity of the platform amongst younger generations
- The key figures Andrea pays attention to for performance tracking on Instagram
- Where Andrea's inspiration for the great content she sources and creates for the University's account
Happy listening!
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