568: Retention Point Robert Skrob, RobertSkrob.com
– The Sharkpreneur podcast with Seth Greene Episode 568 Robert Skrob
Robert Skrob is recognized as one of the best member retention specialists in the world, he’s spoken and delivered workshops in five continents. His experience is unique in that it bridges the world of nonprofit associations and causes as well as for-profit membership and subscription companies.
For the first 10 years of his career, Robert consulted with more than 47 associations, creating marketing campaigns for membership, conferences, sponsorships and events for dozens of different industries. In the years since, he has worked with subscription businesses including publishers, digital access, extended warranty, SAAS, coaching businesses, subscription boxes and associations that range from start-up to $1.5 billion publishers.
Robert’s profound understanding of the member experience enables him to encourage member engagement and build relationships with members that last for years. In a world where obscene churn rates are all too common and even accepted, Mr. Skrob is able to transform customer relationships he calls “one night stands” into long-term memberships.
Robert lives in Tallahassee with his wife, Kory. They have two adult children. Robert and Kory can be found participating in or training for triathlons. They are both active in their community.
Listen to this illuminating Sharkpreneur episode with Robert Skrob about his new book Detox, Declutter, Dominate.
Here are some of the beneficial topics covered on this week’s show:
● How companies need to focus on current subscribers to be successful.
● Why businesses need to get clients more excited after they make a purchase.
● How businesses should create a cash flow forecast based on their own numbers.
● Why getting the business to a million dollars will look different than getting it to five million dollars.
● How more new customers just increases the rate of customers quitting.
Connect with Robert:
Guest Contact Info
@RobertSkrob
facebook.com/membershipservices
linkedin.com/in/robertskrob
Links Mentioned:
robertskrob.com
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