Rounding up our four-part series this quarter on content marketing, in this episode, we discuss practical approaches on building relationships with content marketing (and several mistakes you're probably making.) By creating a content marketing plan, publishing videos, blogs, and even Facebook Live, you'll gain consistent branding, amplified online exposure, and real relationships with your customers so that you can sell more, more often. Joining us to discuss all things content & social is super-powered serial entrepreneur Lyndsay Philips. She's the CEO & Founder of Smooth Sailing Business Growth & Smooth Business Growth Podcast. She leads a rock star team to support entrepreneurs who are seeking fast-paced business growth but finally have come to the realization that they can’t do it alone, do it all, and do it well. You'll Learn Refresher: what content marketing is and what strategies are working today? The biggest mistakes you're probably making when posting content on social media The dating approach you can use to build relationships with customers through social media Leveraging video right now - how do we get more engagement and stronger relationships using this marketing strategy? Plus: Kurt gets excited about chatbots & FB Live. Tune in for more details! Resources Social Media Roadmap ManyChat Be Live Smooth Business Growth Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager