You’re building a startup. You’ve got the vision, the product, and maybe even some funding. But here’s the problem: nobody gives a sh*t. Until they do.

In this episode, David Walsh (3x SaaS founder, raised $33M+, CEO of Limelight) breaks down why getting people to care is the hardest — and most overlooked — part of go-to-market.

From burning cash to firing 40% of his staff, Walsh shares what actually matters in early-stage growth, how B2B influencer marketing is the next unfair advantage, and why consistency—not charisma—is the cheat code for founders who don’t want to die broke and irrelevant. 

Follow David - https://www.linkedin.com/in/dw1232/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

We are also proudly supported by Pursuit Sales Solutions - Where Hiring A+ Sales Employees is NOT a Pain in the Ass!
https://pursuitsalessolutions.com/revenuereimagined

ZoomInfo is also a proud sponsor - check them out here!

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers?

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.