On this episode, I had a killer chat with Nick St. Louis from The Foot Collective. This dude is up in Ottawa, Canada, doing some amazing things, not just with his physio practice but with a whole movement around, you guessed it, feet! We dive into how he built a thriving cash-based practice in a government-sponsored healthcare system, the power of educating your patients (and the public!), and how he's juggling a clinic, an online community, physical products, and even getting into making shoes. It's a masterclass in niche-ing down and building something impactful.
🔑 Key Takeaways:
🧠 Pro Tip: Take a page from Nick's book: Strive to "help people understand their bodies better so that they can take care of themselves." Empower your patients with knowledge, don't just treat their symptoms. It builds trust and lasting results.
🔥 Want to Grow Your SEO Without Burning Out?