Optimizing Your Cash PT Clinic Website with Jeremy Dupont

Hosts: Doc Danny Matei & Jeremy Dupont (Founder of Patch)

🔎 Episode Summary

In this episode, Danny sits down with Jeremy Dupont to break down what it really takes to build a high-performing website for your cash or hybrid physical therapy clinic. From converting site visitors to dominating local SEO, they unpack practical tactics to turn your digital presence into a patient-generating machine.

🔍 Key Topics Covered:

• Why most PT websites miss the mark – It's not about flashy design, it's about clarity and conversion.
• The "grunt test" – What every homepage must communicate before a user even scrolls.
• Copywriting for patients vs. clinicians – Don't confuse your audience with jargon.
• Using your Google My Business page properly – Most people are losing patients here and don't even know it.
• The 3 pillars of local SEO: your website, your GMB profile, and consistent listings in directories like Yelp, Bing, etc.
• What matters more than aesthetics: A clean, mobile-friendly design and clear next steps.
• When to run Google Ads and how SEO impacts ad cost
• How Patch helps clinics scale digital presence and lead flow

🎓 Bonus Insights:

• Why stock photos hurt trust
• The importance of brand consistency (colors, typography, etc.)
• How to use Canva’s brand kit feature to keep your materials on point

🌐 Resources & Next Steps

• Visit Physical Therapy Biz
• Book a Free Discovery Call
• Learn More About Patch