Ep820 | The Keys To A Great PT Clinic Website WIth Jeremy Dupont
Optimizing Your Cash PT Clinic Website with Jeremy Dupont
Hosts: Doc Danny Matei & Jeremy Dupont (Founder of Patch)
🔎 Episode SummaryIn this episode, Danny sits down with Jeremy Dupont to break down what it really takes to build a high-performing website for your cash or hybrid physical therapy clinic. From converting site visitors to dominating local SEO, they unpack practical tactics to turn your digital presence into a patient-generating machine.
🔍 Key Topics Covered:- Why most PT websites miss the mark – It's not about flashy design, it's about clarity and conversion.
- The "grunt test" – What every homepage must communicate before a user even scrolls.
- Copywriting for patients vs. clinicians – Don't confuse your audience with jargon.
- Using your Google My Business page properly – Most people are losing patients here and don't even know it.
- The 3 pillars of local SEO: your website, your GMB profile, and consistent listings in directories like Yelp, Bing, etc.
- What matters more than aesthetics: A clean, mobile-friendly design and clear next steps.
- When to run Google Ads and how SEO impacts ad cost
- How Patch helps clinics scale digital presence and lead flow
- Why stock photos hurt trust
- The importance of brand consistency (colors, typography, etc.)
- How to use Canva’s brand kit feature to keep your materials on point
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