ATT will handicap ad platforms’ abilities to target specific users throwing a wrench in the growth strategies of most top mobile game publishers. The three key changes will be: Resurrection of Product Marketing  The Role of an IP in performance marketing  The Broadening of Media Mix In this episode I'm joined by Kieran O'Leary, VP of Marketing at Rovio, to discuss mobile games marketing in 2021. We focus on the topics above and discuss what's the best way for the game and marketing team to work together.