Testing out a new mic today, so hopefully, the audio is clean. I want to talk about a "Tale of Two Clinics." I am prepping for a talk at a fellowship program and it got me comparing two fellowship trained PTs. Both started cash practices in similar gym setups, in comparable cities, around the same time. One is hitting about $12k a month after a year. The other is stuck around $1.5k to $2k. Same clinical skills, wildly different outcomes. Let us explore why. It is not just about how good you are clinically. You can be a clinical Ferrari, but if you do not know how to run the business, you are going nowhere fast.

🔑 Key Takeaways:

• Mindset and Sales are Crucial: Your willingness to get out there, meet people, and confidently sell your value is a game changer. You cannot just wait for people to find you.
• The Lone Wolf Fails: The successful PT invested in coaching and a mastermind. The other is trying to do it all alone. You need support, proven systems, and accountability.
• Business Skills Must Match Clinical Skills: Top notch clinical ability is only half the battle. Without solid business skills in marketing, sales, and operations, your practice will struggle.

🧠 Pro Tip:

• If you are a solo cash PT and not consistently grossing $10,000 to $20,000 a month, it is time to get help. Do not let your amazing clinical skills go to waste because the business side is lacking. Investing in business knowledge is vital.

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