Revenue generation is no longer an art. Today it's 100% science. Because it's so quantitative you need metrics in all three revenue growth areas. You need metrics in marketing, metrics in sales, and metrics in customer service. But it's not just about building and looking at dashboards. Someone on your team needs to be able to pull insights out of those metrics and then use those insights to inform your action plans. What we’ll cover in the show –

· What metrics should you be looking at

· Walk through the Revenue Cycle

· Whose responsibility is it to keep the metrics flowing and uncover the important insights

· How should you and your team be using those insights

· What tools might be needed to properly display metrics so the insights are visible

· What daily, weekly, monthly and quarterly rhythms are needed to stay on top of these numbers